Company
The practice
Paritrue Ltd is a software engineering practice registered in Shifnal, Shropshire. We design, build, release and maintain mobile applications and websites for organisations that value accuracy over noise.
Name: from parity (balance) and true (accurate). Both are working standards, not slogans.
Principles
- Accuracy
- We state what we know, what we estimate and what we do not yet know, and we keep those three apart in every report.
- Proportion
- The amount of process should match the size of the risk. A small website does not need the ceremony of a banking platform.
- Repeatability
- Builds, tests and releases are automated so that the same inputs always produce the same outputs.
- Ownership
- Code, designs, accounts and documentation belong to the client and are held in the client's name from the start.
- Accessibility
- Designed and tested against WCAG 2.2 level AA as part of every piece of work, with gaps declared.
- Candour
- Bad news travels at the same speed as good news. If something is slipping, you hear it first from us.

Ways of working
Quiet, documented, regular
We work mainly remotely, with a regular cadence of short check-ins and written updates. Each update follows the same format: completed, in progress, blocked, decisions required. You can scan it in a minute and file it for the record.
Our registered address in Shifnal is used for correspondence and is not a public office; please arrange any meeting by email or telephone first.
Hours: Monday to Friday, 09:00–18:00, UK time.
Engagement sequence
- EnquiryYou describe the requirement; we reply with questions.
- SpecificationA short written specification with scope, exclusions and tests.
- EstimateEffort ranges with the assumptions that drive them.
- BuildShort cycles, each verified against the specification.
- ReleaseChecked, published and handed over.